Public Relations (PR) and Internet Marketing are two responsive, innovative ways to manage online reputation. These two complement each other and can lead to better monitoring and transparency of your online reputation. The most damage from online threats comes after the fact. When a person or company has its reputation damage and they find out about it later, after it’s been viewed online, for awhile.
The easiest kind of damage to do is with irresponsible social media. Basically, anyone with a wireless or Internet connection can set out to do harm to a person’s reputation. These kinds of things can happen in an instance but can take years to undo.
In some cases, once the damaged to a business’ reputation occurs, it can cause irrevocable harm. So, in the case of prevention and protection of online damage; particularly of social media platforms, it pays to hire a Reputation Management firm, when there’s suspected or reported problems.
If you have an offline company or brand, your business could still fall victim to online reputation damage. Just as no “one” person is isolated from suffering from a damaged reputation; no business entity is above having some sort of PR or reputation problem.
The key is to begin early with online reputation tracking. Make it your business’ responsibility to know what other people are reading about you or your reputation. Social media is also the easiest format to monitor; because whenever someone mentions your business’ brand or you by name; it’ll show up in the search results. Make monitoring easier, by creating alerts to keep tabs on when you’re mentioned online; either personally or professionally.
Monitoring your business’ reputation is important; because it’s your brand, your income. Damage to your reputation could potentially decrease your revenue; it could also damage your potential to earn money in the future.
Tracking is also closely linked to online reputation management, it’s another tool for which there are both free and monthly subscriber services available. Tracking alerts you to potential problems before they cause damage. Most reputation tracking tools offer basic service for free and then a monthly fee for upgraded protection.
You can even keep an eye out for any mention of your brand online. This is a simple form of online reputation management tracking. Because you’re in the loop, tracking the conversations that are pertinent to you as an individual or you as a business entity. These types of services will usually cost more, but they also have built-in marketing advantages, as well.
Hiring a PR firm to repair a damaged online reputation is the smartest move; once the situation has already occurred. However, to receive the most benefits, use PR, Internet Marketing, and Reputation Management as complementary platforms. This will ensure that your business’ reputation is protected with advanced monitoring and tracking tools.
If you learn nothing else for these tips about Reputation Management, keep in mind that prevention and protection are easier than reform. Reform means cleaning up, once the damage has been done. While prevention and protection mean avoiding damage to your online reputation. Or if it can’t be avoided, lessening the effects of the damage through monitoring and tracking.
Not only can what other people post damage your online reputation, but also what you or your business post on social media. Time and time again we have witnessed key personnel losing their esteemed positions through ill-advised posts on social media.
In some cases, what you put on there in cyberspace, can’t be taken back. Even hiring a PR firm in those cases, didn’t help save those individuals from the unemployment line.
When it comes to online reputations, it doesn’t matter if something is true or not; it could potentially damage a person’s career or a business’ brand. Even talking with your employee/employees online on their social media pages, could be damaging. So, always take care, by being aware.